Social Impact Advisory Group: How Nonprofits Can Focus on Asset-Framing for Equity
The way nonprofits, foundations, and the government define the beneficiaries of their programs and the communities they serve is often focused on deficits and individuals' situational problems, using words such as low-income, at-risk, marginalized, under-resourced, the list goes on. During this session, Leeann Alameda, marketing consultant to nonprofits, will provide:
An overview of the asset framing, developed by internationally recognized expert Trabian Shorters
How our minds work with an unconscious bias
Why deficit framing is harmful, how using asset-framing language is beneficial to organizations and social justice, and tips for how to move forward
There will be time for breakouts and discussion. Before the meeting we encourage you to read Leeann's article Is the Narrative Nonprofits Use Promoting Stereotypes?
